The Warped Woodturner (TWW) is a local artist traveling his artist's journey in a suburb of Springbrook, WI (pop. 536). TWW's creative calling is to use a wood lathe to make useless objects from locally-sequestered organic carbon for tourists to bring back to the city to give to people they had to buy something for but do not like that much. His target market is the senior citizens since their vision is not as good as it used to be so cannot see the defects as well. His marketing jingle is: “Bowls as simple as their creator”.

Thursday, August 20, 2009

Bad Bowl Day Leads to Creation of Te Wi Wi Enterprises

Yesterday TWW had a bad bowl day. He had wet sanded several cherry bowls over the winter and then let them dry. The result was a pile of crummy bowls with a strange rough texture the would not show much shine when a mineral oil finish was applied (Never mind the bowls in the pic above don't look any worse than other TWW bowls. It is an optical illusion). The question is how to make the best of a bad situation. These bowls might work for the trailer dwelling market segment but would not work for the gallery goer segment of status-conscious liberal ecotourists.

The answer is simple but brilliant: form a bogus Chinese company and put 'made in China' on the bowls. The trailer dwelling segment will think the bowls are as good as Walmart and scoop them up while the xenophobic liberal crowd that loves to wail about outsourcing jobs to China will not buy them. Instead they will buy TWW's gallery quality series of bowls at a jacked-up price. So watch for the Te Wi Wi label on the bottom of future bowls and of course the 'made in China' on the label.

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