Picture yourself working in the marketing department of a company selling deodorant. How can you sell the stuff in the Obama era? First of all it is politically-incorrect to use the new president's middle name. That means his initials are BO. Next he is married to a wife who told Glamour magazine "he is too snore-y and stinky" when talking about how their kids don't want to come into bed with the parents when BO is there.
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This all adds to a marketing dilemma. The job of these marketers may be even more difficult than being a Republican and trying to figure out how to criticize the Democrats in the era of "People, I just want to say, you know, can we all get along? " like Rodney King said during a riot in LA.
source of MO quote: http://thecaucus.blogs.nytimes.com/2007/09/06/tales-from-the-obamas-bedroom/
source for picture: http://walgreens.hs.llnwd.net/e1/dbimagecache/401337.jpg
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