What's in a name?

Why sequester carbon? The answer is simple: to protect Mother Gaia. So what is the big deal with Mother Gaia?
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Gaia theory is the brainchild of James Lovelock. In the book Symbiotic Planet one of his collaborators in the creation of the theory, Lynn Margulis, tells the story of how the name originated. Lovelock lived in the English countryside and sometimes took walks with William Golding who was author of Lord of the Flies. Until getting some advice from Golding, Lovelock was talking about 'a cybernetic system with homeostatic tendencies as detected by chemical anomalies in the Earth's atmosphere'. (CSWHTDCAEA for short in this blog entry). He asked Golding for help in coming up with a shorter name. Golding suggested the name Gaia and it changed a scientific theory into an earth religion where today global warming is a sign of sin, people can buy indulgences in the form of carbon credits and Prophet Al Gore exhorts humans to turn from the wantonness of their ways and promises to lead them into the promised land of electric cars. What a difference a name makes. It is much easier to worship a Gaia than a CSWHTDCAEA.